How to Start Your Own Wallpaper Installation Business in the U.S.
Starting your own wallpaper installation business in the United States is an achievable, low-cost way to create a profitable trade-based company. With growing demand from homeowners, designers and commercial clients, a small, skilled operation can quickly scale. This guide walks you through the practical steps—training, tools, pricing, marketing, and how to secure your first clients—so you can launch confidently.
Start wallpaper installation business USA: Get trained and build skill fast
The foundation of a successful wallpaper business is reliable skill. Invest time in a practical training program that teaches you how to work with vinyl, mica, textile-backed and peel-and-stick wallpapers, how to prepare surfaces, match patterns, and finish seams flawlessly. A short, focused course (online or hands-on) plus practice on sample walls will fast-track your competence.
Professional wallpaper installer certification: use it to stand out
Although certification is not legally required, a certificate of completion or “trained by” recognition (for example, trained by Freitas) increases client confidence and allows you to charge premium rates. Add the certificate to your proposals, website and social profiles.
How to start wallpaper business: tools, supplies and startup costs
Startup costs are modest compared to many trades. Essential items include a quality smoothing tool, seam roller, heavy-duty cutting knives, tape measures, spirit level, adhesives for the wallpaper type, ladders, drop cloths and a basic transport solution (van or compact truck if you plan to scale).
Low startup investment—high upside
You can reasonably begin with under $1,000 in tools and basic supplies. The larger investments are time, training, and building a portfolio. Because each job can command hundreds of dollars, return on that initial investment is often very quick.
Wallpaper business marketing tips: find and win clients
Marketing is where many small businesses either succeed or stall. Focus on these practical local tactics:
- Portfolio & Photos: Document before/after photos of all jobs. High-quality images are your best marketing asset.
- Local listings: Claim profiles on Google Business Profile, Yelp and local directories. Optimize for keywords like “wallpaper installer near me.”
- Partner with designers: Reach out to interior designers, decorators and contractors with samples or a short in-person demo.
- Social proof: Collect reviews and show them prominently on your site and listings.
- Targeted ads: Use small-budget local Facebook/Instagram ads promoting transformations in your city.
Pricing wallpaper installation services: simple models that work
Pricing can be by the hour, per room, or per project. Common approaches:
- Per room flat rate: Clear for clients and predictable for you—good for standard rooms.
- Hourly + materials: Useful for complex or commercial jobs.
- Square-foot pricing: Works with large or repetitive commercial installs.
Start by researching local competitors’ pricing, then position yourself slightly above entry-level once you have a small portfolio. Always include materials and prep time in quotes, and factor travel and clean-up.
Wallpaper installer startup guide: operations & customer service
Smooth operations build trust and referrals. Create simple systems: template contracts, measurement checklist, job intake form, and aftercare instructions for clients. Arrive on time, communicate status during the job, and leave the space clean. These small touches drive repeat business and referrals.
Get your first clients quickly
Offer introductory rates for your first 5–10 local jobs in exchange for testimonials and photos. Contact local staging companies, realtors and designers who need quick turnarounds for listings—their regular demand can become steady work.
Scaling the business
Once demand grows, hire a helper or subcontract specific tasks (prep or finishing). Keep margins healthy by tracking costs, scheduling jobs efficiently, and maintaining strong client relationships. Consider offering packages (e.g., wallpaper + minor painting) to increase average ticket size.
Learn more and access training & resources at Arte Papel de Parede.
